Peek-A-Boo
End to End UX Design | Branding
Role
Time Frame
Client
Tools
UX/UI Design | Research | Prototype
80 Hrs (2023)
Solo Project
Figma | Photoshop | Illustrator
OVERVIEW
Childcare centres are adopting technology and mobile apps faster than ever in order to have better communication with parents, highlighting the importance of effective communication between educators and parents to guide a child’s development, interests, growth, and health.However, there remains a good portion of childcare centres and educators that still experience difficulty using non-technological workflows or even existing digital childcare apps in market, resulting in inefficient communication with parents.
The problem
“It has been really hard to focus on one thing at work since I had to use our centre’s app while also keeping eyes on children”
Anna K | Educator
As someone that used to work in Early Childhood education, I met many educators who struggled to report daily progress in an efficient manner to parents on a daily basis. This inspired me to develop an app that improves communication and benefits both educators and parents. I firmly believed that there was an opportunity to enhance their workflows with the ultimate goal to foster a positive approach to the child’s growth and development.
The solution
Communication Based Mobile App
A daycare app which allows educators to easily update each child’s progress, while parents can stay up-to-date in real-time with their child’s daily routine and activities. The three main features I have created are focused on:
- Reporting (To track children's daily activites and meals)
- Messaging (To improve communication)
- Community (To foster collaboration and belonging)
RESEARCH - USER RESEARCH
Conducted via
Zoom | In person
To begin with my project, I conducted interviews to gain more insight into different daycare apps that are currently being used in the daycare industry. I was able to interview both childcare educators and parents of children attending a daycare centre.
After the interviews I conducted, I was able to divide them into 4 categories (Benefits, Thoughts, Ideas, and Pain Points).
“Having a daycare app is not helping our workflow efficiently. In fact, it seems to be creating extra work.”
Jin | Educator
"Finding a suitable time to discuss my child with educators is challenging due to their busy schedules."
Anela | Parent
The key insights are :
- Reliability : Educators experience frustration due to frequent errors in their current daycare app, highlighting the need for a stable and user-friendly interface.
- Efficiency : The existing app’s complex navigation, involving multiple buttons and pages, detracts from educator-student interactions. Simplifying the user interface is essential.
- Digitization: While there are frustrations with other apps and their designs, educators and parents do desire modern digital channels / platform to help them with their work & communication in real-time.
Competitive analysis
By focusing on key criteria for an objective assessment, I aimed to deeply understand the daycare app market, identify competitors, and strategically position my app for distinctiveness.
The key takeaways are :
- Competitor apps often overwhelm educators with excessive features, reducing their effectiveness and usability.
- Despite having well-structured features, competitor apps struggle with engaging parents and often encounter errors during use.
- The analysis highlights the need for prioritizing communication and engagement features that foster a strong parent-teacher partnership.
Competitive Analysis
How might we?
How might we help both educators and parents enhance their communication about individual children in order to support each child’s development?
User persona
I created two user personas, as I am focusing on both educator and parent perspectives. I wanted to gain a deeper understanding of their respective needs in order to design the best features to support each child's growth and development.
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